Privacy Policy

Last Updated: January 16, 2026

This Privacy Policy describes how BuildTech Advisor ("BuildTech Advisor," "we," "us," or "our") collects, uses, discloses, and protects information when you visit https://buildtechadvisor.com/ (the "Website") and use our tools and services to discover and compare software solutions (the "Services").​

By accessing or using the Website, you agree to this Privacy Policy and our Terms and Conditions. If you do not agree, you must discontinue use of the Website and Services.​

1. Information We Collect

We collect information that you provide directly, information collected automatically, and information from third parties.​

1.1 Information You Provide Directly

Examples include:​

• Contact details (name, business name, role/title, email address, phone number).​

• Business information (company size, trade type, number of projects, project locations, software budget, current software stack).​

• Form inputs (needs assessment responses, preferences, pain points, timeframes for implementation).​

• Account information, if account functionality is offered (username, password, profile preferences).​

• Communications with us (emails, support requests, survey responses, reviews, testimonials).​

You may choose not to provide certain information, but this may limit your ability to use some features of the Website or receive tailored recommendations.​

1.2 Information Collected Automatically

When you use the Website, we may automatically collect:​

• Device and usage information (IP address, browser type, operating system, device identifiers, pages visited, time and date of visits, referring URLs, clickstream data).​

• Log data (server logs, performance data, error reports, security logs).​

• Cookies and similar technologies data (cookie identifiers, session data, preferences, tracking pixels, web beacons, local storage).​

You can control cookies through your browser settings, but disabling cookies may affect Website functionality.​

1.3 Information from Third Parties

We may receive information about you from:​

• Software vendors and partners who inform us about referrals, demos booked, or purchases related to our introductions.​

• Analytics and advertising providers (aggregated usage statistics, ad performance, conversion tracking).​

• Public or commercially available sources (professional profiles, company websites, business directories).​

2. How We Use Your Information

We use the information we collect for the following purposes:​

• Service delivery: To operate, maintain, and provide the Website and Services, including generating and refining software recommendations and matches.​

• Personalization: To understand your business, preferences, and needs to tailor recommendations, content, and communications.​

• Vendor referrals: To connect you with Vendors, including sharing your information with Vendors when you request or consent to an introduction.​

• Communication: To respond to inquiries, send confirmations, provide updates, and deliver administrative messages related to the Services.​

• Marketing: To send you newsletters, promotional content, and information about software solutions, Vendors, and related services, in accordance with applicable law and your preferences.​

• Analytics and improvement: To analyze usage, improve the Website, develop new features, and optimize our recommendation engine.​

• Security and fraud prevention: To protect our systems, prevent abuse, detect fraudulent or illegal activity, and enforce our Terms and Conditions.​

• Legal compliance: To comply with legal obligations, respond to lawful requests, and protect our rights, property, and users.​

We may aggregate or de-identify information so that it can no longer reasonably identify you, and we may use such aggregated or de-identified data for any lawful purpose.​

3. How We Share Your Information

We do not sell your personal information in the traditional sense of selling marketing lists. We do, however, share information in ways that may be considered a "sale" or "sharing" under certain privacy laws, such as when we refer you to a Vendor and receive compensation.​

We may share your information with:​

3.1 Software Vendors

When you request or reasonably expect a referral, consultation, demo, or quote, we may share relevant information (such as your contact details, business information, and needs) with one or more Vendors so they can contact you about their products and services.​

As disclosed in our Terms and Conditions, BuildTech Advisor may receive compensation from Vendors when referrals result in qualified leads, demos, or purchases.​

3.2 Service Providers

We may share information with third-party service providers that perform services on our behalf, such as:​

• Hosting and infrastructure​

• Analytics and measurement​

• Email and marketing automation​

• Customer relationship management (CRM)​

• Security and fraud prevention​

These providers are authorized to use your information only as necessary to provide services to us and subject to appropriate confidentiality obligations.​

3.3 Advertising and Analytics Partners

We may allow third-party analytics and advertising partners to set cookies and similar technologies to collect information about your use of the Website over time for analytics, performance measurement, and interest-based advertising.​

Where required by law, we will request your consent before enabling such tracking.​

3.4 Business Transfers

If we are involved in a merger, acquisition, financing, due diligence, reorganization, bankruptcy, or sale of all or part of our business, your information may be shared or transferred as part of that transaction, subject to any legal requirements.​

3.5 Legal, Security, and Protection

We may disclose information if we believe it is reasonably necessary to:​

• Comply with applicable laws, regulations, legal processes, or governmental requests​

• Enforce our Terms and Conditions​

• Protect the rights, property, or safety of BuildTech Advisor, our users, Vendors, or the public​

• Detect, prevent, or address fraud, security, or technical issues​

4. Cookies and Tracking Technologies

We use cookies, pixels, web beacons, local storage, and similar technologies to:​

• Remember your settings and preferences​

• Understand how you navigate and use the Website​

• Measure performance and improve content and features​

• Support marketing, retargeting, and conversion tracking​

You can manage cookies through your browser settings. Some browsers also offer "Do Not Track" (DNT) signals; we may or may not respond to DNT signals, as there is no uniform standard.​

If you disable cookies, some features of the Website may not function properly.​

5. Your Rights and Choices

Your privacy rights depend on where you live and the applicable laws. Subject to limitations, you may have the following rights:​

• Access: Request confirmation of whether we process your personal information and receive a copy.​

• Correction: Request that we correct inaccurate or incomplete personal information.​

• Deletion: Request that we delete personal information, subject to legal and operational retention requirements.​

• Restriction/Objection: Object to or request restriction of certain processing activities.​

• Portability: Request a copy of certain information in a structured, commonly used, machine-readable format.​

• Withdraw consent: Where processing is based on consent, withdraw your consent at any time.​

• Marketing preferences: Opt out of marketing emails by using the unsubscribe link in our messages or by contacting us.​

We may need to verify your identity before responding to your request and may decline requests where permitted by law (for example, where fulfilling the request would impair the rights of others or conflict with legal obligations).​

6. Additional Disclosures for California Residents (CCPA/CPRA)

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).​

6.1 Categories of Personal Information

In the past 12 months, we may have collected the following categories of personal information, as defined by CCPA:​

• Identifiers (e.g., name, email address, IP address)​

• Commercial information (e.g., interests in software products, potential purchases)​

• Internet or network activity (e.g., browsing and usage data)​

• Professional or employment-related information (e.g., role, trade, business information)​

• Inferences drawn from the above (e.g., likely interests, software needs)​

6.2 "Sale" or "Sharing" of Personal Information

We may be considered to "sell" or "share" personal information when we refer you to Vendors and receive compensation, or when we allow advertising/analytics partners to collect data via cookies.​

You may have the right to opt out of such sale/sharing by contacting us using the information in the Contact Us section and specifying "CCPA Opt-Out" in your request.​

6.3 CCPA Rights

California residents may have the right to:​

• Request to know what personal information we collect, use, disclose, and sell/shared​

• Request deletion of personal information, subject to exceptions​

• Opt out of the sale or sharing of personal information​

• Not be discriminated against for exercising their rights​

To exercise these rights, contact us as described in the Contact Us section.​

7. Additional Disclosures for EU/UK/EEA/Swiss Users (GDPR)

If you are located in the European Union, United Kingdom, European Economic Area, or Switzerland, the GDPR or similar laws may apply.​

7.1 Legal Bases for Processing

We process your personal data on one or more of the following legal bases:​

• Contract: To provide Services you request or to take steps at your request before entering into a contract.​

• Legitimate interests: To operate, secure, and improve our Services; to perform analytics; and to engage in limited marketing, balanced against your rights.​

• Consent: For certain marketing, cookies, or data sharing where consent is required by law.​

• Legal obligation: To comply with legal and regulatory requirements.​

7.2 International Transfers

Your information may be transferred, stored, and processed in countries outside your country of residence, including the United States, which may have different data protection laws.​

Where required, we implement appropriate safeguards (such as Standard Contractual Clauses) to protect your data in cross-border transfers.​

You may have additional rights under GDPR, including the right to lodge a complaint with a supervisory authority in your country of residence.​

8. Data Security

We use reasonable technical and organizational measures to help protect your information from unauthorized access, loss, misuse, alteration, or destruction.​

No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.​

9. Data Retention

We retain personal information for as long as reasonably necessary to:​

• Provide the Services​

• Fulfill the purposes described in this Privacy Policy​

• Comply with legal, tax, and accounting obligations​

• Resolve disputes and enforce our agreements​

When information is no longer needed, we may delete it, anonymize it, or aggregate it in accordance with applicable laws.​

10. Children’s Privacy

The Website and Services are intended for business users and are not directed to children under the age of 16.​

We do not knowingly collect personal information from children under 16. If we learn that we have collected such information, we will take reasonable steps to delete it.​

11. Third-Party Websites and Services

The Website may contain links to third-party websites, including Vendor sites.​

We are not responsible for the privacy practices, content, or security of those third-party sites. You should review the privacy policies of any third-party site you visit.​

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.​

When we do, we will revise the "Last Updated" date at the top. Material changes may be communicated through additional notice (e.g., a notice on the Website or by email where appropriate).​

Your continued use of the Website after changes become effective means you accept the updated Privacy Policy.​

13. Contact Us

If you have any questions about this Privacy Policy, your privacy rights, or our data practices, or if you wish to exercise your rights, please contact us:​

Email: [email protected]

Website: https://www.buildtechadvisor.com

Mailing Address: [Your physical business address]